Boutique Influencer Partnership Consultancy

From influencer strategy
to infrastructure.

Huxley Group builds and runs influencer partnership programs for companies that know creators matter — but need the leadership and infrastructure to make it work.

Book a Discovery Call

The Challenge

You know creators matter.
But knowing isn't the hard part.

You've seen what the right creator partnerships can do. Maybe you've tried to build a program internally and it stalled. Maybe you've hired an agency and got a strategy deck that never shipped. Or maybe you know you need senior leadership in this space but can't justify the full-time hire.

The gap isn't awareness. It's infrastructure.

What You Get

What changes when you work with us.

Senior influencer leadership without the full-time hire.

A fractional Head of Creators or VP Influencer embedded in your team — setting the vision, building the relationships, and owning the outcomes.

A program built to perform — not just a strategy deck.

End-to-end program design from creator identification and outreach through campaign structure and launch. Strategy that ships.

Ongoing optimization that compounds results over time.

Continuous program management that turns early wins into a repeatable growth engine. The program gets sharper the longer we run it.

About

15 years in the room
where it happens.

Huxley Group is led by Michael Ruffolo, a partnerships and creator strategy veteran with over 15 years of experience building influencer programs from the inside. Previously Head of Creators at Shopify, he's built and led creator programs from Series A startups to $10B+ companies — scaling budgets from $50K to $50M+ and generating 2+ billion organic views.

He's operated at every level, from identifying the right creators to designing the infrastructure that makes partnerships scale.

Huxley Group is a boutique consultancy by design. Every engagement is led directly by Michael — no account managers, no handoffs, no layers.

$100M+ in creator programs built and scaled

2B+ organic views generated

8+ creator programs designed
and launched

Let's Talk

Let's build something
that works.

If you're ready to turn influencer intent into real infrastructure, let's talk.

Book a Discovery Call

From influencer strategy
to infrastructure.

You know creators matter.
But knowing isn't the hard part.

What changes when you work with us.

Senior influencer leadership without the full-time hire.

A program built to perform — not just a strategy deck.

Ongoing optimization that compounds results over time.

15 years in the room
where it happens.

Thinking on creator partnerships.

Why Most Creator Programs Stall Before They Scale

Fractional Leadership vs. Agency: Which Model Fits?

Let's build something
that works.

From influencer strategyto infrastructure.

You know creators matter.But knowing isn't the hard part.

What changes when you work with us.

Senior influencer leadership without the full-time hire.

A program built to perform — not just a strategy deck.

Ongoing optimization that compounds results over time.

15 years in the roomwhere it happens.

Thinking on creator partnerships.

Why Most Creator Programs Stall Before They Scale

Fractional Leadership vs. Agency: Which Model Fits?

One post a week on creator strategy.

Let's build somethingthat works.

From influencer strategy
to infrastructure.

You know creators matter.
But knowing isn't the hard part.

15 years in the room
where it happens.

Let's build something
that works.